the impact of sport and sports events on local communities and the wider economy providing a useful contrast of methods …This book offers a comparative perspective on the economics of sport and highlights both the similarities and … differences in the North American and European models of sport. It tackles policy issues, such as the organising, financing and …

meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on … a variety of key subjects such as sport participation, fan experience and shared brand equity. Key Features: - Utilises … diverse field: marketing of sports and marketing via sports - Utilises strong visual and process models such as in managing …

bidding process, planning, management, sponsorship issues, and marketing. Multidisciplinary in nature, this Research Handbook … sports, economic sociology, social policy, and economics and finance. It will also serve as a valuable tool for sports …

governance and the state -- pt. 5. Individualistic sports -- pt. 6. Team sports -- pt. 7. Dysfunctions in sport …This comprehensive Handbook provides a survey of all the major research areas in sports economics written by almost all …pt. 1. Sport in the economy -- pt. 2. Demand for sport -- pt. 3. Cost-benefit analysis of sport -- pt. 4. Sporting …