Handbook on place branding and marketing

Contents: Section 1: Place branding: strategies and perspectives -- 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo -- 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and Gregory Ashworth -- 3. The cultural branding matrix: framing the relation between cultural institutions and city branding / Cecilia Pasquinelli -- 4. 'Like a pair of worn-out slippers': place attraction factors among return migrants to peripheral places / Helle Dalsgaard Pedersen and Anette Therkelsen -- Section 2: Place making -- 5. Place brand meaning-making: culture, ethos and habitus / Adriana Campelo -- 6. "I love this place": tourists' destination brand love / Kathryn Swanson, Dominic Medway, and Gary Warnaby -- 7. Programmatic authenticity: culinary place branding in Greenland / Søren Askegaard, Dannie Kjeldgaard, and Eric Arnould -- 8. Smell it, taste it, listen it, touch it, and see it to make sense of this place / Adriana Campelo -- Section 3: Methodologies for place branding -- 9. Multisensory place branding: a manifesto for research / Dominic Medway and Gary Warnaby -- 10. Place branding and place narratives / Maria Lichrou, Maurice Patterson and Lisa O'Malley -- 11. Place brand biography: something special or same old story? / Stephen Brown -- Section 4: Urban issues -- 12. Mobility, marketing, and the experience of the city / Gary Warnaby and Christopher J. Parker -- 13. Pretty vacant? -- Implications of neglect and emptiness for urban aesthetics and place branding / Gary Warnaby and Dominic Medway -- 14. Trends and final remarks / Adriana Campelo -- Index.