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Marketing countries, places, and place-associated brands : identity and image
Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021
Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...
Persistent link: https://www.econbiz.de/10012665636
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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
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Elgar encyclopedia of corporate communication
Podnar, Klement (ed.) - 2024
"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...
Persistent link: https://www.econbiz.de/10014512178
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A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
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Growth and economic development : essays in honour of A.P. Thirlwall
Thirlwall, A. P.; McCombie, J. S. L.; Arestis, Philip; … - 2006
demonstrates the considerable influence that his work on economic theory has had on his contemporaries, and the profession as a … / Mark Roberts -- Endogenous growth theory : a partial critique / Philip Arestis and Malcolm Sawyer -- The nature of economic … growth and the neoclassical approach. : more questions than answers? / John McCombie -- On the core of macroeconomic theory …
Persistent link: https://www.econbiz.de/10011850558
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Measuring and improving productivity in services : issues, strategies and challenges
Djellal, Faridah - 2008
The definition and measurement of productivity in services raises important conceptual, methodological and strategic problems. This book aims to provide a critical review of the main debates on productivity in the domain of services. The first part examines the theoretical consequences of...
Persistent link: https://www.econbiz.de/10011850594
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Financing transportation networks
Levinson, David M. - 2002
explores the fundamental theoretical basis of highway finance, in particular the use of tolls, and supports that theory with …
Persistent link: https://www.econbiz.de/10011850597
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Contracts and trust in alliances : discovering, creating and appropriating value
Vlaar, Paul W. L. - 2008
Paul Vlaar contends that strategic alliances and other forms of cooperation, such as buyer-supplier relationships, joint ventures and offshoring initiatives, increasingly stand at the basis of competitive advantage. Although contracts and trust play a crucial role in such relationships, prior...
Persistent link: https://www.econbiz.de/10011850599
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Handbook on the economic complexity of technological change
Antonelli, Cristiano (contributor) - 2011
This comprehensive and innovative Handbook applies the tools of the economics of complexity to analyse the causes and effects of technological and structural change. It grafts the intuitions of the economics of complexity into the tradition of analysis based upon the Schumpeterian and...
Persistent link: https://www.econbiz.de/10011850601
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Economic and monetary union in Europe : theory, evidence, snd practice
Baimbridge, Mark (contributor); Whyman, Philip (contributor) - 2003
Economic and Monetary Union in Europe brings together contributions from leading specialists which explain and evaluate the most important implications of economic and monetary union. The book examines theoretical aspects of monetary integration, illustrates the historical lessons to be learned...
Persistent link: https://www.econbiz.de/10011850608