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Alliance Capitalism for the New American Economy advocates engagement with the USA's macromanagement problems in a … spirit of alliance capitalism, for the development of a more integrated, dynamic economy. Whereas most studies of the USA …1. The American political economy -- 2. Problems of governance in the USA -- 3. American structural and policy …
Persistent link: https://www.econbiz.de/10011851914
'Berg and Björner have succeeded in putting together a thought-provoking volume that sheds light on the theory and practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications extend well beyond Chinese mega-cities to all cities...
Persistent link: https://www.econbiz.de/10011850828
Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...
Persistent link: https://www.econbiz.de/10012665636
"Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of...
Persistent link: https://www.econbiz.de/10014466829
This important book, a successor volume to European Industries, brings together a number of in-depth and authoritative studies of key European industries, providing fascinating insights into their nature and characteristics
Persistent link: https://www.econbiz.de/10011851763
Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative title of articles covers service sector competition; conceptual models of tourism competitiveness; the...
Persistent link: https://www.econbiz.de/10011852335
Paul Vlaar contends that strategic alliances and other forms of cooperation, such as buyer-supplier relationships, joint ventures and offshoring initiatives, increasingly stand at the basis of competitive advantage. Although contracts and trust play a crucial role in such relationships, prior...
Persistent link: https://www.econbiz.de/10011850599
1. Strategic alliances and culture in a globalizing world / Rajesh Kumar and T.K Das -- 2. Why do international alliances fail? : some insights from culture and human social biology / Gert Jan Hofstede -- 3. Creating a supportive culture for corporate entrepreneurship : balancing creativity and...
Persistent link: https://www.econbiz.de/10011850717
'This Handbook helps scholars account for more nuances and complications of the phenomenon of trust. But it is also a firm, intelligent reminder not to mutilate the phenomenon while crafting those accounts.' - Karl E. Weick, Academy of Management Review 'Given the number of special issues and...
Persistent link: https://www.econbiz.de/10011851039
As an ever-increasing amount of innovation takes place within networks, companies are collaborating in developing and marketing new products, services and practices. This in turn requires knowledge to flow across company boundaries. This book demonstrates how companies encourage this knowledge...
Persistent link: https://www.econbiz.de/10011851238