This unique, extensive Handbook illustrates that multinational enterprises can contribute substantially to the competitive advantage of small countries. It advances the notion that small nations increasingly need to rely on both home-grown and foreign multinational enterprises to achieve...

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories -- 5. Rhetorical evolution of brand marks -- Part...

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

"Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant...

In memoriam for Robert Goodland -- Part I Introduction -- 1. The foundations for an ecological economy: an overview / Joshua Farley -- 2. The world in over-shoot: a celebration of Herman Daly's contributions to ecological economics - the science of sustainability / Robert Goodland -- 3. Toward a...

Basic concepts and ideas -- Limits to growth -- Economics in a full world -- The challenge of ecological economics : historical context and some specific issues -- Issues with the World Bank -- Sustainable development : definitions, principles, policies -- The illth of nations : comments on...

Evaluating sustainable development is becoming increasingly important in policy making, evaluation practice and the scientific world in general. However, at present, there is neither a generally accepted set of measures and evaluation methods, nor specific standards to be met. Sustainable...

pt. 1. An introduction to ecological economics, sustainable development and the steady-state economy -- pt. 2. Sustainable development and natural capital -- pt. 3. Sustainable development indicators -- pt. 4. Sustainable development : theoretical and policy issues -- pt. 5. Sustainable...