Contents: 1. Introduction to the handbook of quantitative research methods in entrepreneurship / George Saridakis and Marc Cowling -- 2. How do we measure firm performance? A review of issues facing entrepreneurship researchers / Josh Siepel and Marcus Dejardin -- 3. Exporting, technological...

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...