"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry …. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously … analyzes the dynamic landscape of sports management through the lens of case studies and strategic insights. This illuminating …

The book enriches an important debate in management and in academia on the new product development process. It …

methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future … investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both …

personality on creativity / Eva Hoff and Ingegerd Carlsson -- 9. Chan/Zen of creativity management / Ai-Girl Tan -- 10. Creativity … marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global … innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and …

scholars in management, marketing and economics will find this innovative and contemporary Handbook a must read. Eminently … cities such as mobility, aesthetics and metropolitan conurbation. Students and scholars in management, marketing and …