Similar Search Results

Hoy, Frank (ed.); Perrigot, Rozen (ed.); Terry, Andrew (ed.) - 2017

understanding franchising / Frank Hoy, Rozenn Perrigot and Andrew Terry -- Part I Entrepreneurship -- 2. Managing entrepreneurial … tensions in franchise systems / Anna Watson and Lola Dada -- 3. Implications of family firms in franchising / Dianne H.B. Welsh … and Frank Hoy -- 4. Autonomy in franchising / Odile Streed and Gérard Cliquet -- Part II -- Organizational Forms -- 5. A …

Persistent link: https://www.econbiz.de/10012419947

Trust in regulatory regimes

Six, Frédérique (contributor); Verhoest, Koen (contributor) - 2017

Contents: 1. Trust in regulatory regimes: scoping the field / Frédérique Six and Koen Verhoest -- 2. The role of trust in the regulation of complex and high-risk industries: the case of the U.S. Federal Aviation Administration's voluntary disclosure programs / Russell W. Mills and Dorit Reiss...

Persistent link: https://www.econbiz.de/10012419914

MicroFranchising : creating wealth at the bottom of the pyramid

Fairbourne, Jason S. (contributor); … - 2007

-- Franchising healthcare for Kenya : the HealthStore Foundation model / Michelle Fertig and Herc Tzaras -- Vodacom Community …

Persistent link: https://www.econbiz.de/10012419999

Inspiring economics : human motivation in political economy

Frey, Bruno S. - 2001

Bruno S. Frey illustrates what he perceives to be the inspirational quality of economics and how this differs from the type of economics studied in many academic institutions. He introduces insights into economics from a psychological perspective, dealing with issues such as transformation of...

Persistent link: https://www.econbiz.de/10011850938

The economics of non-selfish behaviour : decisions to contribute money to public goods

Meier, Stephan - 2006

In standard economic theory human beings are portrayed as selfish money-maximizing actors. This book investigates the conditions under which people deviate from this prediction and when they are prepared to contribute to the common good in a more altruistic fashion. Based on field experiments...

Persistent link: https://www.econbiz.de/10014474014

Research handbook of innovation and creativity for marketing management

Shiu, Eric C. C. (contributor) - 2017

Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...

Persistent link: https://www.econbiz.de/10012419923

Research handbook of marketing in emerging economies

Marinov, Marin (contributor) - 2017

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...

Persistent link: https://www.econbiz.de/10012419924

Handbook on place branding and marketing

Campelo, Adriana (contributor) - 2017

Contents: Section 1: Place branding: strategies and perspectives -- 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo -- 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and...

Persistent link: https://www.econbiz.de/10012419935

Trust in market relationships

Castaldo, Sandro - 2007

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...

Persistent link: https://www.econbiz.de/10012420003

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696