business scholar is likely to face when undertaking a qualitative research project …pt. I. Trends and prospects in international business research. -- pt. II. Case study research. -- pt. III …. Interviewing in international business research. -- pt. IV. Alternative methods and methodologies -- pt. V. Researching outside the …

field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service … contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book …

service productivity and innovation, and call for a conceptual re-working of the ways in which these are measured. They also …

1. Innovation in services : a brief survey -- 2. An extended Lancasterian approach for goods and services -- 3. Models …

transformative for the research of students and scholars of marketing, service design, design theory, and innovation studies"-- …"If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book … of service design, discussing materials as a means to study what service design is and could be. Exploring the contours …

book is the key to mastering the art of service orchestration in the realm of sports. It dissects each operational level of … address the exigencies of sports service management. Interdisciplinary in scope, this book is an invaluable resource for …

This unique volume provides a comprehensive survey of the major economic issues that have helped shape the modern world …. It includes discussions of the latest research findings in macroeconomics and scrutinises some of the most important …

. Choosing your research question: And using the storytelling paradigm theories including narrative retrospective, antenarrative … storytelling science. Pioneering in both method and framework, this book is a crucial guide for using CSI in qualitative research …

This handbook aims to provide an overview of regular survey activities, as well as to show how survey results can be … prognostic significance of survey data …

survey method and planned statistical analysis can constrain question design, and how these issues can be effectively … construction, and survey delivery systems including online, postal, and verbal methods, with a focus on obtaining high-quality data … testing, survey implementation, and data processing, analysis, and reporting, with examples of time and financial cost budgets …