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'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...
Persistent link: https://www.econbiz.de/10011851842
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...
Persistent link: https://www.econbiz.de/10014635736
pt. 1. Introduction -- pt. 2. Democratization in Taiwan and its impacts on the triangular relations -- pt. 3. Economic integration and security of the global supply chains -- pt. 4. US strategic and security interests in Asia -- pt. 5. Postscript.
Persistent link: https://www.econbiz.de/10012420008
The field of globalization and transport has witnessed a surge in interest over the past two decades with scholars questioning the reasoning behind its growth, its impact on the environment and trade as well as its effect on the development of cities and supply chain logistics. The editors have...
Persistent link: https://www.econbiz.de/10011852280
"Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that...
Persistent link: https://www.econbiz.de/10014512182
"Currently, available technologies can help make a supply chain resilient in volatile times whilst also keeping it responsible. Environmentally Responsible Supply Chains in an Era of Digital Transformation focuses on the linkages between digital technologies and environmental sustainability...
Persistent link: https://www.econbiz.de/10014544826
"With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply-chain operations, Configured by Consumption offers a timely reflection on the technological evolution of production-consumption cycles since the genesis of...
Persistent link: https://www.econbiz.de/10013331165
Written by a panel of leading international researchers, this Handbook identifies the key topics for research in supply chain management using an innovative step-by-step approach and provides an extensive range of methodologies for researching the subjects. Examining the complex and fascinating...
Persistent link: https://www.econbiz.de/10013462777