'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …

definitions of important concepts within marketing, business, organizational communication and public relations followed by …, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for …

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …

transformative for the research of students and scholars of marketing, service design, design theory, and innovation studies"-- …

. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market … marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare … market-oriented and marketing, the authors provide various examples of institutions around the world that are making efforts …