Services marketing
K. Douglas Hoffman ; John E. G. Bateson
| Year of publication: |
2011 ; 4. ed., internat. ed.
|
|---|---|
| Authors: | Bateson, John E. G. ; Hoffman, Kenneth Douglas |
| Publisher: |
Mason, OH : South-Western |
| Subject: | Dienstleistung | Marketing | Marketingstrategie | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIVII, 468 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-538-47645-1 ; 978-0-538-47645-4 |
| Source: |
Persistent link: https://www.econbiz.de/10008687286