Services marketing
Year of publication: |
2011 ; 4. ed., internat. ed.
|
---|---|
Authors: | Bateson, John E. G. ; Hoffman, Kenneth Douglas |
Publisher: |
Mason, OH : South-Western |
Subject: | Dienstleistung | Marketing | Marketingstrategie | Fallstudiensammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Services marketing : concepts, strategies & cases
Hoffman, Kenneth Douglas, (2006)
-
Services marketing : text and cases
Baron, Steve, (1995)
-
Services marketing : a European perspective
Lovelock, Christopher H., (1999)
- More ...
-
Services marketing : concepts, strategies and cases
Hoffman, Kenneth Douglas, (2009)
-
Managing services marketing : text and readings
Bateson, John E. G., (1999)
-
Essentials of services marketing
Hoffman, Kenneth Douglas, (1997)
- More ...