marketing, strategic management, and branding"-- …

models, using innovative branding and marketing strategies, and entrepreneurship, to utilise the best of both the past and … the future. This cutting-edge book will prove invaluable to students and scholars of marketing, business studies and …

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …

alternative to economic and psychological perspectives in marketing, advertising, and consumer scholarship will be essential … reading for students and scholars in graduate programs in marketing, advertising, and consumer psychology …

. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously … students and researchers of sports management, sports sciences, business, marketing, and event management. Providing effective … strategies and practical guidance, it is equally beneficial to both established and upcoming sports management and marketing …

encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving …

Rakesh Niraj (2009), 'Does Quality Win? Network Effects Versus Quality in High-Tech Markets', Journal of Marketing Research …Paul Resnick, Richard Zeckhauser, John Swanson and Kate Lockwood (2006), 'The Value of Reputation on eBay: A Controlled … Experiment', Experimental Economics, 9 (2), June, 79-101 -- Daniel Houser and John Wooders (2006), 'Reputation in Auctions …

trust and a variety of related concepts, including reputation, implicit contracts and confidence is examined. The links …