field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service … contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book …

service productivity and innovation, and call for a conceptual re-working of the ways in which these are measured. They also …

"If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book … of service design, discussing materials as a means to study what service design is and could be. Exploring the contours … and foundations of the field, this innovative book redefines the material and opens with an investigation of how service …

book is the key to mastering the art of service orchestration in the realm of sports. It dissects each operational level of … address the exigencies of sports service management. Interdisciplinary in scope, this book is an invaluable resource for …

pathway to APEC-based FTAAP / Peter C.Y. Chow and Bo-Xian Hsu -- Part III sectorial liberalization of trade under TPP -- 8 … study of the crucial issues of liberalization of agriculture, pharmaceuticals, and intellectual property rights. Split into … enlargement and sectorial liberalization of the TPP as well as the pathways toward region-wide free trade areas. Editor Peter C …

the World Trade Organization? / Michitaka Nakatomi -- 13. The role of foreign direct investment flows and a possible …