It has long been recognized that R&D plays a key role in the global battle for technological leadership. However, due to intense competition and rivals' imitations, firms are not always able to reap rewards from their innovations. Mario Kafouros theoretically and empirically examines the impacts...

"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of...

"Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that...

Recommended readings (Machine generated): Kenneth J. Arrow (1962), 'Economic Welfare and the Allocation of Resources for Invention', in Richard R. Nelson (ed.), The Rate and Direction of Inventive Activity: Economic and Social Factors, Chapter 23, Princeton, New Jersey, USA: Princeton University...

There is great discussion but little consensus on the best measures of organizational performance. This book redresses this imbalance. Measuring Organizational Performance offers a framework with which to better understand the implications of selecting variables for use in both empirical studies...

This book develops and illustrates a comprehensive, multi-level framework for the evaluation of industrial R&D activities and the measurement of their performances. The framework encompasses a set of hierarchical, interrelated levels at which R&D evaluation and performance measurement could be...

"Management practices within the healthcare sector are shaped by a multitude of professional, social, political and technical factors. This Elgar Encyclopedia of Healthcare Management provides insights and definitions on essential themes that clarify complexity and specificity of leading within...

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...