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Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.); … - 2024

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

Persistent link: https://www.econbiz.de/10014544831

The learning region : foundations, state of the art, future

Rutten, Roel (contributor); Boekema, Frans (contributor) - 2007

The aim of this book is to present a much-needed conceptualization of 'the learning region'. The editors scrutinize key … conceptualization of the learning region presents a state of the art exploration of theories. Leading scholars from across Europe, the … USA and South Africa draw upon various disciplines to explain how regional actors perform regional learning …

Persistent link: https://www.econbiz.de/10012419966

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Capturing the innovation opportunity space : creating business models with new forms of innovation

Flowers, Stephen - 2017

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

Persistent link: https://www.econbiz.de/10012419939

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Digitalization and sustainability : advancing digital value

Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.); … - 2023

"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

Persistent link: https://www.econbiz.de/10014372526

Handbook on digital corporate communication

Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

Persistent link: https://www.econbiz.de/10014287417

The Elgar companion to decentralized finance, digital assets and blockchain technologies

Cronqvist, Henrik (ed.); Pely, Desiree-Jessica (ed.) - 2024

"This timely Companion offers keen insights into the challenges of valuing digital versus traditional assets, exploring how behavioral and social traits, states and actions can cause biased perspectives in over- or underestimating the value of digital assets. It provides an objective, scientific...

Persistent link: https://www.econbiz.de/10014635728

The economic costs and consequences of terrorism

Richardson, Harry Ward (contributor); … - 2007

Terrorism : considering new policies / Bruno S. Frey and Simon Luechinger -- An empirical analysis of the Terrorism Risk Insurance Act (TRIA) / Howard Kunreuther and Erwann Michel-Kerjan -- Airport security : time for a new model / Robert W. Poole, Jr. -- Cost-effective strategies to address...

Persistent link: https://www.econbiz.de/10012420039