methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future … investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both …

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developments in the field of business ethics. New, comprehensive insight from the world's experts in the field will also provide …

Business Review, 11, 231-50 -- John W. Cadogan, Charles C. Cui and Erik Kwok Yeung Li (2003), 'Export Market-Oriented Behavior … Global Business Social Darwinism?', Journal of Transnational Management Development, 6 (3/4), 123-43 -- Shawn Thelen and … Role of Agency Costs in Explaining the Superior Performance of Foreign MNE Subsidiaries', International Business Review, 6 …

"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state …-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 … conjunction with Penn State's Institute for the Study of Business Markets, this extensive Handbook will expand research and …

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