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A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

Research handbook of marketing in emerging economies

Marinov, Marin (contributor) - 2017

and Nikhilesh Dholakia -- 7. Perceived advertising intrusiveness and avoidance in emerging economies - the case of China …

Persistent link: https://www.econbiz.de/10012419924

Business networks and strategic alliances in China

Clegg, Stewart R. (ed.); Wang, Karen (ed.); … - 2007

Business Networks and Strategic Alliances in China addresses how knowledge transfer and innovation are interwoven … multi-type enterprises in China. The book explains how China's remarkable global economic impact in recent years has … sophisticated empirical, theoretical, comparative and historical guide to understanding the nature of business networks in China is …

Persistent link: https://www.econbiz.de/10014473803

Capital flight and capital controls in developing countries

Epstein, Gerald A. (ed.) - 2005

can be done to reverse it. Case studies of Brazil, China, Chile, South Africa, Thailand, Turkey and the Middle East …

Persistent link: https://www.econbiz.de/10014474001

International terrorism and threats to security : managerial and organizational challenges

Cooper, Cary L. (contributor); Burke, R. J. (contributor) - 2008

This original collection examines the managerial and organizational implications of international terrorism and threats to security. When Islamic terrorists flew hijacked airplanes into the World Trade Center on 9/11, it changed much of the world forever. The number of deaths and the financial...

Persistent link: https://www.econbiz.de/10011850775

Research handbook on international financial regulation

Alexander, Kern (contributor); Dhumale, Rahul (contributor) - 2012

The globalisation of financial markets has attracted much academic and policymaking commentary in recent years, especially with the growing number of banking and financial crises and the current credit crisis that has threatened the stability of the global financial system. This major new...

Persistent link: https://www.econbiz.de/10011851135

Strategy making in a crisis : from analysis to imagination

Gibbert, Michael - 2010

Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis

Persistent link: https://www.econbiz.de/10011851319

Organizing in the face of risk and threat

Czarniawska-Joerges, Barbara (ed.) - 2009

Barbara Czarniawska is a distinguished scholar and author in the field of organization. Drawing on her extensive knowledge she has gathered together other leading experts to apply organization theory to yet another relevant field of practice - risk management. There are no prescriptions for...

Persistent link: https://www.econbiz.de/10014473784

Trust in regulatory regimes

Six, Frédérique (contributor); Verhoest, Koen (contributor) - 2017

Contents: 1. Trust in regulatory regimes: scoping the field / Frédérique Six and Koen Verhoest -- 2. The role of trust in the regulation of complex and high-risk industries: the case of the U.S. Federal Aviation Administration's voluntary disclosure programs / Russell W. Mills and Dorit Reiss...

Persistent link: https://www.econbiz.de/10012419914

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