Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...

'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services...

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...

This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by...

Contents: Introduction to the handbook of research methods on gender and management / Valerie Stead, Carole Elliott and Sharon Mavin -- Part I: Autoethnographic methods -- 1. A scholarly journey to autoethnography: A way to understand, survive and resist / Juanita Johnson-Bailey -- 2....

1. Introduction -- 2. Individual-level influences -- 3. Firm- and team-level influences -- 4. External environmental influences -- 5. Relationships, networks, and social capital -- 6. Organizational learning -- 7. Capabilities -- 8. Orientation and strategy -- 9. Performance and innovation outcomes.

Introduction -- 1. Employee commitment: an introduction and roadmap / J.P. Meyer -- Part I Conceptualization of commitment -- 2. Commitment as a unidimensional construct / H.J. Klein and H. Park -- 3. Commitment as a multi-dimensional construct / N.J. Allen -- 4. Multiple foci of workplace...

Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...

Contents: Introduction -- Chapter 1: Introduction and overview / Birgit Schyns, Pedro Neves and Rosalie Hall -- Measurement and design -- 2. Implicit measures for leadership research / SinHui Chong, Emilija Djurdjevic and Russell E. Johnson -- 3. Puppet masters in the lab: experimental methods...

1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives -- 3. 'If a picture paint a thousand words' : reaching beyond the traditional for alternative insights -- 4. Qualitative methodologies for enterprise research. -- 5. Quantitative...