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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor) - 2008

Persistent link: https://www.econbiz.de/10011851049

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Managing emotions in mergers and acquisitions

Kusstatscher, Verena - 2005

and affect their readiness to contribute to a successful post-merger integration. It combines emotion theories from other …

Persistent link: https://www.econbiz.de/10012419973

Research companion to emotion in organizations

Cooper, Cary L. (contributor); … - 2008

, and the organization as a whole. Chapters tackle structure and measurement of emotion, antecedents and consequences of … regulation of emotion and the propagation of mood and emotion in groups are also dealt with. The Companion explores contemporary …pt. 1. Emotion and affect as a within-person phenomena -- pt. 2. Emotion as an individual difference variable -- pt. 3 …

Persistent link: https://www.econbiz.de/10011850949