Emotion-induced engagement in Internet video advertisements
Year of publication: |
2012
|
---|---|
Authors: | Teixeira, Thales ; Wedel, Michel ; Pieters, Rik |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 2, p. 144-159
|
Subject: | Online-Marketing | Internet marketing | Emotion | Werbewirkung | Advertising effects |
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