Showing 1 - 10 of 10
Contents: Foreword / Mike Wright -- 1. Introduction / Cyrine Ben-Hafaïedh and Thomas M. Cooney -- Part I Learning from theory and practice -- 2. Entrepreneurial teams research in movement / Cyrine Ben-Hafaïedh -- 3. Urban legends or sage guidance: a review of common advice about...
Persistent link: https://www.econbiz.de/10012419915
Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...
Persistent link: https://www.econbiz.de/10012294228
This book focuses on cities, their relationships with each other and the disparities between them. Analysing cities as the places where diversity is especially apparent, where cultural richness is experienced and where conflicts often erupt, it illustrates how cultures and cultural diversity...
Persistent link: https://www.econbiz.de/10011850845
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093
' ... this book provides a diverse collection of studies focusing on the activities of indigenous peoples, some entrepreneurial in nature and others not. And, as such, policymakers, researchers and students with an interest in these peoples, particularly those in the field of developmental...
Persistent link: https://www.econbiz.de/10011851284
Introduction -- Part I business models -- 1. Disrupting the aged care business model / Erez Nusem, Cara Wrigley and Judy Matthews -- 2. Mobility horizons: design in a disruptive market / Alex Garrett, Cara Wrigley, Nick Russell and Judy Matthews -- 3. The changing role of the designer in new...
Persistent link: https://www.econbiz.de/10012419822
Innovation in the Pharmaceutical Industry traces the discovery and development of drugs in Japan and the UK both historically and sociologically. It includes sixteen case studies of major pharmaceutical developments in the twentieth century, encompassing, amongst others, beta-blockers,...
Persistent link: https://www.econbiz.de/10011851006
Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume...
Persistent link: https://www.econbiz.de/10014473766
Culture and the Labour Market attempts to define the meaning of culture and the nature of its possible consequences on economic processes and outcomes. In particular, the book examines alternative theoretical and empirical approaches to the economic analysis of cultural effects in the labour...
Persistent link: https://www.econbiz.de/10011851317
Historically, alternative models of the employment relationship have developed across culturally diverse nation states. However, the trend towards globalization incorporates a powerful force towards an international uniformity of employment relations. Underlying the issues addressed in this book...
Persistent link: https://www.econbiz.de/10014473741