'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

Recommended readings (Machine generated): KLEIN, Judy L. (1997), Statistical Visions in Time. A History of Time Series Analysis, 1662-1938, Cambridge: Cambridge University Press. -- MORGAN, Mary S. (1990), The History of Econometric Ideas, Cambridge: Cambridge University Press. -- MOORE, Henry...

The historic link between output (GDP) growth and employment has weakened. Since there is no quantitively verifiable economic theory to explain past growth, this unique book explores the fundamental relationship between thermodynamics (physical work) and economics

Foresight has emerged as a key instrument for the development and implementation of research and innovation policy. The main focus of activity has been at the national level. Governments have sought to set priorities, to build networks between science and industry and, in some cases, to change...