Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative title of articles covers service sector competition; conceptual models of tourism competitiveness; the...

Contents: Section 1: Place branding: strategies and perspectives -- 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo -- 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and...