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A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
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Visual branding : a rhetorical and historical analysis
McQuarrie, Edward F. - 2016
Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories -- 5. Rhetorical evolution of brand marks -- Part...
Persistent link: https://www.econbiz.de/10012419839
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Handbook on brand and experience management
Schmitt, Bernd H. (contributor);  … - 2008
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...
Persistent link: https://www.econbiz.de/10011851072
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The artisan brand : entrepreneurship and marketing in contemporary craft economies
Mulholland, Jon (ed.); Ricci, Alessandra (ed.);  … - 2022
"Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant...
Persistent link: https://www.econbiz.de/10013462774
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Handbook of research on franchising
Hoy, Frank (ed.); Perrigot, Rozen (ed.); Terry, Andrew (ed.) - 2017
understanding franchising / Frank Hoy, Rozenn Perrigot and Andrew Terry -- Part I Entrepreneurship -- 2. Managing entrepreneurial … tensions in franchise systems / Anna Watson and Lola Dada -- 3. Implications of family firms in franchising / Dianne H.B. Welsh … and Frank Hoy -- 4. Autonomy in franchising / Odile Streed and Gérard Cliquet -- Part II -- Organizational Forms -- 5. A …
Persistent link: https://www.econbiz.de/10012419947
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MicroFranchising : creating wealth at the bottom of the pyramid
Fairbourne, Jason S. (contributor);  … - 2007
-- Franchising healthcare for Kenya : the HealthStore Foundation model / Michelle Fertig and Herc Tzaras -- Vodacom Community …
Persistent link: https://www.econbiz.de/10012419999