Quasi-franchising : a new model for strategic business cooperation
Year of publication: |
2013
|
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Authors: | Terry, Andrew ; Di Lernia, Cary |
Published in: |
Network governance : alliances, cooperatives and franchise chains. - Berlin : Physica-Verl., ISBN 3-7908-2866-1. - 2013, p. 269-286
|
Subject: | Franchising | Markenführung | Brand management |
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