Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

Contents: 1. Introduction to managing AI wisely -- 2. What is ai? -- 3. Perspectives on AI and work -- 4. Methods and Introduction to cases -- 5. Organizing for data -- 6. Testing and validating -- 7. Algorithmic brokers -- 8. Changing work -- 9. How can AI systems be managed wisely? -- Index.

Contents: 1. Introduction - 'changing philosophies' -- 2. The theory philosophy: 'changing theories' -- 3. The rational philosophy: 'changing plans' -- 4. The biological philosophy: 'changing organisms' -- 5. The models philosophy: 'changing consultants' -- 6. The institutional philosophy:...

The need for a new grammar of organizing -- The orientation of activities in time and space -- The challenges of coordination -- Influence - taking a political stand on organizing -- Identity construction : mixing cultural diversity and integration in organizing -- Agreements : acknowledging the...

1. Innovation, entrepreneurship and culture, a matter of interaction between technology, progress and economic growth? : an introduction -- 2. Conceptualizing innovation management and culture in the Hong Kong Special Administrative Region (HKSAR) : an exploratory study of organization-specific...