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Handbook of pricing research in marketing

Rao, Vithala R. (contributor) - 2009

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...

Persistent link: https://www.econbiz.de/10011852098

Women and minorities in science, technology, engineering and mathematics : upping the numbers

Burke, Ronald J. (contributor); Mattis, Mary C. (contributor) - 2007

Advances in science, technology, engineering and mathematics (STEM) are key factors in contributing to future economic …

Persistent link: https://www.econbiz.de/10012419990

Mathematics and modern economics

Hodgson, Geoffrey M. - 2012

The appropriate role of mathematics in economics has been controversial for two hundred years, and has been a matter of … the role of mathematics in economics, by leading authors including six Nobel Laureates, and from a variety of perspectives …. (1881), Mathematical Psychics: An Essay on the Application of Mathematics to the Moral Sciences, London: Kegan Paul …

Persistent link: https://www.econbiz.de/10011852157

Modelling in ecological economics

Proops, John (ed.); Safonov, Paul (ed.) - 2004

This book focuses on modelling in ecological economics and offers a comprehensive overview of current and emerging methods of applying mathematical, computational and conceptual methods to environmental issues. Following a detailed introduction, the authors investigate various modelling...

Persistent link: https://www.econbiz.de/10014474142

The entrepreneur as business leader : cognitive leadership in the firm

Scheer, Silke - 2009

An entrepreneur who decides to found a firm and to hire employees has to tackle two central problems: their employees' coordination and motivation. Drawing on findings from cognitive, social and organizational psychology, this book sheds new light on the relevance of bounded rationality and...

Persistent link: https://www.econbiz.de/10011851713

Handbook of entrepreneurial cognition

Mitchell, Robert J. (contributor) - 2014

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook … draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a … socially-situated view, where cognition is action-oriented, embodied, socially-situated, and distributed. It provides readers …

Persistent link: https://www.econbiz.de/10011851816

A cognitive theory of the firm : learning, governance and dynamic capabilities

Nooteboom, B. - 2009

1. Purpose, scope, concepts and positioning -- 2. Embodied cognition -- 3. Organizational focus -- 4. Organization …

Persistent link: https://www.econbiz.de/10011851932

Reforming transport pricing in the European Union : a modelling approach

Borger, Bruno de (contributor); Proost, Stef (contributor) - 2001

This timely book deals with the problem of pricing passenger and freight transportation within Europe. The contributors argue that current legislation affecting pricing and regulation is increasingly less successful in dealing with market failures and externalities such as congestion, air...

Persistent link: https://www.econbiz.de/10011851849

Public sector entrepreneurship : innovative pricing policies for U.S. national parks

Link, Albert N. - 2022

"This timely book argues that the overcrowding of national parks in the United States represents a social problem in need of public sector action and a policy solution, as no systematic means to address this problem has been implemented either nationally or on a park-by-park basis. Throughout...

Persistent link: https://www.econbiz.de/10013400347

Elgar encyclopedia of pricing

Hinterhuber, Andreas (ed.) - 2024

"The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing. This...

Persistent link: https://www.econbiz.de/10014635753