Math anxiety and its effects on consumers' preference for price promotion formats
Year of publication: |
2013
|
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Authors: | Suri, Rajneesh ; Monroe, Kent B. ; Koç, Ümit |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 3, p. 271-282
|
Subject: | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Verbrauchereinstellung | Consumer attitudes | Kognition | Cognition | Mathematik | Mathematics | Kaufentscheidung | Purchase decision |
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