"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of...

Introduction / Gerald I. Susman -- Exploring the reach. of innovation-related cooperation in small firms / Mark Freel -- Innovation, productivity, and growth : an analysis of Irish data / James H. Love, Stephen Roper -- Innovation strategies and manufacturing practices : insights from the 2005...

1. Relational assets, networks and international business activity -- 2. Alliance capitalism and macroeconomic policies -- 3. Alliance capitalism and microeconomic policies -- 4. Inter-firm R&D partnering in high technology industries -- 5. Financial liberalization, alliance capitalism and the...

Digital business ecosystems : theoretical underpinnings -- The business ecosystem as a multiple dynamic network / Angelo Corallo -- The paradigm of structural coupling in digital ecosystems / Paolo Dini, Francesco Nachira -- The organizational dimension of digital business ecosystems -- The...

Pt. 1. The role of the individual versus that of the institution -- Pt. 2. The econo-geographic aspects of emergence, cooperation and survival -- Pt. 3. The cultural levels of nation, gender, profession, sector and region in emergence, cooperation and survival.

Mergers and remedies in the EU : an overview -- The literature on merger remedies -- Classification of merger remedies -- Methodology for assessment of mergers and remedies -- Structure and competitive process in paper and board markets -- Assessment of remedies adopted by the EC in paper...

Paul Vlaar contends that strategic alliances and other forms of cooperation, such as buyer-supplier relationships, joint ventures and offshoring initiatives, increasingly stand at the basis of competitive advantage. Although contracts and trust play a crucial role in such relationships, prior...

1. Strategic alliances and culture in a globalizing world / Rajesh Kumar and T.K Das -- 2. Why do international alliances fail? : some insights from culture and human social biology / Gert Jan Hofstede -- 3. Creating a supportive culture for corporate entrepreneurship : balancing creativity and...