Gaining access to customers’ resources through relationship bonds
Year of publication: |
2013
|
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Authors: | Baxter, Roger |
Published in: |
Journal of business market management : JBM. - Berlin : Freie Universität, Marketing-Department, ISSN 1864-0761, ZDB-ID 2384325-1. - Vol. 6.2013, 2, p. 56-69
|
Subject: | business to business | bonds | buyer-seller relationship | collaboration | exchange | interaction | relationship | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Unternehmenskooperation | Inter-firm cooperation | Anleihe | Bond |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/76798 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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