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Sørensen, Flemming (contributor); … - 2017

Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...

Persistent link: https://www.econbiz.de/10012419921

New methods of market research and analysis

Erickson, G. Scott - 2017

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

Persistent link: https://www.econbiz.de/10012419949

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...

Persistent link: https://www.econbiz.de/10014473788

Handbook of qualitative research methods in marketing

Belk, Russell W. (ed.); Otnes, Cele (ed.) - 2024 - Second edition

"This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was...

Persistent link: https://www.econbiz.de/10015072966

How to achieve societal impact through engaged and collaborative scholarship : a guide to purposeful marketing research

Borgh, Michel van der (ed.); Lindgreen, Adam (ed.); … - 2024

"Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?...

Persistent link: https://www.econbiz.de/10015072957

Elgar encyclopedia of consumer behavior

Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.); … - 2024

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...

Persistent link: https://www.econbiz.de/10014635742

Managing academics : a question of perspective

Winter, Richard Philip - 2017

Contents: Introduction -- Part I: Managing academics -- 1. Managing academics -- 2. Academic work and identity -- 3. A question of perspective -- Part II: Key perspectives -- 4. Managerialism -- 5. Professionalism -- 6. Quality of worklife -- 7. Prosocial identity -- Part III: Perspective taking...

Persistent link: https://www.econbiz.de/10012419916

The international handbook on financial reform

Hall, Maximilian (contributor) - 2003

1. Financial reform in Australia -- 2. Price stabilization, the banking crisis and financial reform in Brazil -- 3 … developed and developing countries from Western Europe, North America, South America, Asia and Australia, written by …

Persistent link: https://www.econbiz.de/10012420082

Negotiating a preferential trading agreement : issues, constraints and practical options

MacLaren, Donald (contributor); … - 2009

and implications for PTA Design / Russell Hillberry -- Multilateralism and FTAs : a Chinese perspective on an Australia …-China FTA / Dashu Wang -- Manufacturing products and related issues in a free trade agreement between China and Australia … -- Resources sector and foreign investment / Yinhua Mai and Philip Adams -- Intellectual property in a possible China-Australia …

Persistent link: https://www.econbiz.de/10011850710