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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Capturing the innovation opportunity space : creating business models with new forms of innovation

Flowers, Stephen - 2017

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

Persistent link: https://www.econbiz.de/10012419939

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and …

Persistent link: https://www.econbiz.de/10014322905

Digitalization and sustainability : advancing digital value

Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.); … - 2023

students and faculty in the fields of information systems, public management, public policy and technology management …

Persistent link: https://www.econbiz.de/10014372526

Handbook on digital corporate communication

Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023

resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its …

Persistent link: https://www.econbiz.de/10014287417

Understanding collaborative consumption

Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.); … - 2024

, marketing and sociology. It will also prove valuable to students and scholars interested in economic entrepreneurship, branding …

Persistent link: https://www.econbiz.de/10014544831

Career choice in management and entrepreneurship : a research companion

Özbilgin, Mustafa F. (contributor); … - 2007

pt. 1. Career choice of MBA students from cross-national and interdisciplinary perspectives -- pt. 2. Early influences … entrepreneurs, their attitudes at the start of their careers as students, and in their later employment experiences …

Persistent link: https://www.econbiz.de/10012419995

Teaching in the global business classroom

Dalglish, Carol - 2008

Teaching in the Global Business Classroom presents an educational framework for effective teaching and learning in the global classroom. It provides practical tools for teachers through suggestions for innovative curriculum design, lecture techniques, group work and participation activities, as...

Persistent link: https://www.econbiz.de/10011851134

Learning in the global classroom : a guide for students in the multicultural university

Dalglish, Caril - 2011

This unique and fascinating book is written for tertiary level students in the multicultural classroom, whether … studying abroad or at home alongside international students. It relates a genuine understanding of the student perspective of … learning in a multicultural classroom, highlighting how students possess different learning styles and attitudes to teaching …

Persistent link: https://www.econbiz.de/10011851334

Strategy in a turbulent era

Hawk, Ashton L. (ed.); Larsen, Marcus M. (ed.); … - 2024 - First edition

strategy and management. This authoritative book will be welcomed by students, scholars, and researchers of international …

Persistent link: https://www.econbiz.de/10014466837