economics, highlighting ways that economic research can help to understand sports better and the ways that sport provides …

important, yet under-researched, issue in the field of sports economics. It places great emphasis on the notion that sport is a … / Haifang Huang and Brad R. Humphreys -- 9. Subjective well-being and engagement in sport : evidence from England / David … activity and subjective well-being : an empirical analysis / Georgios Kavetsos -- 12. Sport opportunities and local well …

This book offers a comparative perspective on the economics of sport and highlights both the similarities and … differences in the North American and European models of sport. It tackles policy issues, such as the organising, financing and … the impact of sport and sports events on local communities and the wider economy providing a useful contrast of methods …

meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on … the two types of sport marketing in sync, and in developing new sport products. The Concise Introduction to Sport … discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for …

bidding process, planning, management, sponsorship issues, and marketing. Multidisciplinary in nature, this Research Handbook …

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry …. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously … students and researchers of sports management, sports sciences, business, marketing, and event management. Providing effective …

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4 …. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing …New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing …