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Baye, Michael R. (contributor); Morgan, John (contributor) - 2016

Recommended readings (Machine generated): Michael R. Baye and John Morgan (2001), 'Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets', American Economic Review, 91 (3), June, 454-74 -- Jean-Charles Rochet and Jean Tirole (2003), 'Platform Competition...

Persistent link: https://www.econbiz.de/10012419900

Research handbook of marketing in emerging economies

Marinov, Marin (contributor) - 2017

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...

Persistent link: https://www.econbiz.de/10012419924

Population aging, intergenerational transfers and the macroeconomy

Clark, Robert Louis (contributor); … - 2007

Economic and policy implications of population aging / Robert Clark, Andrew Mason, Naohiro Ogawa -- Population aging, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm productivity, work-force age and educational...

Persistent link: https://www.econbiz.de/10012420024

Institutional economics and the formation of preferences : the advent of pop music

Dolfsma, Wilfred - 2004

The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...

Persistent link: https://www.econbiz.de/10011850628

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

experience management. The book focuses on practical, managerial, and organizational best practices … experience management -- pt. 4. Empirical studies and scales for brand and experience management -- pt. 5. Practitioner …

Persistent link: https://www.econbiz.de/10011851072

Handbook of developments in consumer behaviour

Wells, Victoria (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093

The Elgar companion to consumer research and economic psychology

Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion...

Persistent link: https://www.econbiz.de/10011851128

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...

Persistent link: https://www.econbiz.de/10011851562

Creating experiences in the experience economy

Sundbo, Jon (contributor); Darmer, Per (contributor) - 2008

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In … doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation …, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The …

Persistent link: https://www.econbiz.de/10011851943

Handbook of pricing research in marketing

Rao, Vithala R. (contributor) - 2009

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...

Persistent link: https://www.econbiz.de/10011852098