Contribution à la conceptualisation de l'expérience de consommation : émergence des dimensions de l'expérience au travers de récits de vie
Year of publication: |
2012
|
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Authors: | Roederer, Claire |
Published in: |
Recherche et applications en marketing. - London : SAGE, ISSN 0767-3701, ZDB-ID 634918-3. - Vol. 27.2012, 3, p. 82-96
|
Subject: | consumer behavior | experience | experimental marketing | dimensions of an experience | life narratives |
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