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A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Marketing countries, places, and place-associated brands : identity and image

Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021

Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...

Persistent link: https://www.econbiz.de/10012665636

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

Visual branding : a rhetorical and historical analysis

McQuarrie, Edward F. - 2016

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories -- 5. Rhetorical evolution of brand marks -- Part...

Persistent link: https://www.econbiz.de/10012419839

The artisan brand : entrepreneurship and marketing in contemporary craft economies

Mulholland, Jon (ed.); Ricci, Alessandra (ed.); … - 2022

"Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant...

Persistent link: https://www.econbiz.de/10013462774

The governance of network industries : institutions, technology and policy in reregulated infrastructures

Groenewegen, John (contributor); … - 2009

, privatization or re-regulation. This affects all traditional infrastructure sectors including communications, energy, transport and …

Persistent link: https://www.econbiz.de/10011850611

Deregulation and its discontents : rewriting the rules in Asia

Ramesh, M. (contributor); Howlett, Michael (contributor) - 2006

Deregulation and its Discontents examines the different ways in which the issues related to deregulation and reregulation have been addressed in Asia. The role of government in business has gone through distinct, if overlapping, cycles: regulation, deregulation and reregulation. However, little...

Persistent link: https://www.econbiz.de/10011850678

Corporate governance, market structure and innovation

Calderini, Mario (contributor); … - 2003

pt. 1. Market structure, corporate governance and innovation -- pt. 2. Privatization, liberalization and R&D activities …

Persistent link: https://www.econbiz.de/10011851058

Competition and regulation in the postal and delivery sector

Crew, Michael A. (contributor); … - 2008

Worldwide, postal and delivery economics has attracted considerable interest. Numerous questions have arisen, including the role of regulation, funding the Universal Service Obligation, postal reform in Europe, Asia and North America, the future of national postal operators, demand and pricing...

Persistent link: https://www.econbiz.de/10011851294

Shareholding system reform in China : privatizing by groping for stones

Ma, Shuyun - 2010

-Yun Ma argues that China's privatization is not based on any grand blueprint; rather, it is privatization by "groping for …1. Introduction -- 2. Shareholding system reform as the Chinese way of privatization -- 3. Evolution of the … participation in China's privatization and the role of the state -- 6. China's privatization through listing state enterprises in …

Persistent link: https://www.econbiz.de/10011851344