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elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the …
Persistent link: https://www.econbiz.de/10014372512
"Honoring the life and work of Herbert Simon, this illuminating Companion provides an in-depth survey of one of the most prolific social scientists of our age. Mirroring the breadth of Simon's studies, chapters analyze his contributions to artificial intelligence, economics, entrepreneurship,...
Persistent link: https://www.econbiz.de/10014544819
role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses … over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …
Persistent link: https://www.econbiz.de/10014466849
Contents: Introduction - new advances in intuition research / Marta Sinclair -- Part 1 - intuition as Part of an … intuitive and analytical decision-making / Mingyang Wang and Jenny Gibb -- 6. Investigating entrepreneurial use of intuition and … -- 7. Presence of intuition in the process of strategic decision-making / Delfina Biščak -- Part 2 - different roles of …
Persistent link: https://www.econbiz.de/10012294224
This seminal work advances beyond neoclassical economics to provide an integrated overview of economic decision making, and the management of bounded rationality and its evolutionary consequences. Clem Tisdell successfully combines recent developments in learning and game theory, transaction...
Persistent link: https://www.econbiz.de/10014473915
It is now widely acknowledged that institutions are a crucial factor in economic performance. Major developments have been made in our understanding of the nature and evolution of economic institutions in the last few years. This book brings together some key contributions in this area by...
Persistent link: https://www.econbiz.de/10012420017
Economics and the Future tackles the discounting issue from a number of angles, ranging from relatively short-term private financial decisions, to very long-term public issues spanning generations. The authors present differing perspectives and original ideas in a style that remains accessible...
Persistent link: https://www.econbiz.de/10011851501
An entrepreneur who decides to found a firm and to hire employees has to tackle two central problems: their employees' coordination and motivation. Drawing on findings from cognitive, social and organizational psychology, this book sheds new light on the relevance of bounded rationality and...
Persistent link: https://www.econbiz.de/10011851713
Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a socially-situated view, where cognition is...
Persistent link: https://www.econbiz.de/10011851816
Persistent link: https://www.econbiz.de/10011851932