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Handbook of research in international marketing

Jain, Subhash C. (contributor) - State of the Art of Research in International Marketing … - 2003

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...

Persistent link: https://www.econbiz.de/10011851899

Handbook on cross-cultural marketing

Brodowsky, Glen H. (ed.); Schuster, Camille P. (ed.) - 2020

Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...

Persistent link: https://www.econbiz.de/10012294228

Globalization and culture

Steger, Manfred B. - 2012

Globalization has been the subject of fierce academic and public debates over the past two decades, but the focus has tended to revolve around 'objective' aspects linked to economics and technology. This authoritative title, edited by a leading academic in the field, brings together important...

Persistent link: https://www.econbiz.de/10011852148

Handbook of developments in consumer behaviour

Wells, Victoria K. (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093

Research handbook on export marketing

Julian, Craig C. (contributor) - 2014

'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services...

Persistent link: https://www.econbiz.de/10011851790

International marketing : modern and classic papers

Paliwoda, Stanley J. (contributor) - 2008

Used in Chinese Advertising', Journal of International Marketing, 11 (2), 101-11 -- David A. Griffith (2002), 'The Role of … Standardization: Factors Influencing Advertising Message and Packaging', Journal of International Marketing, 11 (3), 30-47 …William L. James and John S. Hill (1991), 'International Advertising Messages: To Adapt or Not to Adapt (That is the …

Persistent link: https://www.econbiz.de/10011852217

Aging and working in the new economy : changing career structures in small IT firms

McMullin, Julie Ann (contributor); … - 2010

The case studies and analyses developed in this timely book provide insight into the structural features of small and medium-sized firms in the information technology sector, and the implications of these features for the careers of people who are employed by them

Persistent link: https://www.econbiz.de/10011850936

Cross-cultural management in practice : culture and negotiated meanings

Primecz, Henriett (ed.); Romani, Laurence (ed.); … - 2011

Based on the view that culture is dynamic and negotiated between actors, this groundbreaking book contains a collection of ten cases on cross-cultural management in practice. -- The cases draw on field research revealing challenges and insights from working across nations and cultures. Each case...

Persistent link: https://www.econbiz.de/10011850745

The network society : a cross-cultural perspective

Castells, Manuel (ed.) - 2004

Manuel Castells--one of the world's pre-eminent social scientists--has drawn together a stellar group of contributors to explore the patterns and dynamics of the network society in its cultural and institutional diversity. The book analyzes the technological, cultural and institutional...

Persistent link: https://www.econbiz.de/10011851279

Leadership in spaces and places

Ropo, Arja (contributor) - 2015

Work that used be tied to offices, cubicles and desks is undergoing a major transformation in terms of where, when and how it is carried out. Space and materiality of workplaces have long been taken for granted amongst organization studies scholars. But the changing definition of work and...

Persistent link: https://www.econbiz.de/10011851850