Fashion globally : a cross-cultural and generational examination
Year of publication: |
2014
|
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Authors: | Fowler, Jie G. ; Reisenwitz, Timothy H. ; Fowler, Aubrey R. |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 17.2014, 3, p. 172-191
|
Subject: | Focus groups | Exploratory research | Cross-cultural | Generational cohorts | International advertising | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management | Mode | Fashion | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Altersgruppe | Age group |
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