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Configured by consumption : how consumption-demand will reshape supply chain operations

Kam, Booi Hon; Rimmer, Peter James - 2022

general theory of supply chain operations. The book examines how logistics and supply chain operations have evolved and merged … contemplates the vision, possibilities, realities, and challenges of where logistics and supply chain operations will go beyond …

Persistent link: https://www.econbiz.de/10013331165

Asian-Pacific Rim logistics : global context and local policies

Rimmer, Peter J. - 2014

'Asian-Pacific Rim Logistics presents a wide span of material, geographically and conceptually, in considerable depth … well as those new to logistics and to Asian conditions. The coverage of logistics and policies within and between Japan …, South Korea and China is particularly strong. The examination of developments in global logistics and of conditions in the …

Persistent link: https://www.econbiz.de/10011851245

Technology transfer and international production : the development of the electronic industry in Korea

Cyhn, Jin W. - 2002

Korea has been at the centre of intense debate concerning the role of government in economic development. Taking an in-depth approach, this book analyses the path of Korea's industrial technology development. In contrast to many previous studies on Korea, the author argues that the role of...

Persistent link: https://www.econbiz.de/10014474095

The market oriented university : transforming higher education

Davis, John - 2016

1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...

Persistent link: https://www.econbiz.de/10012419805

Research handbook of innovation and creativity for marketing management

Shiu, Eric C. C. (contributor) - 2017

Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...

Persistent link: https://www.econbiz.de/10012419923

Handbook of Islamic marketing

Sandıkçı, Özlem (ed.); Rice, Gillian (ed.) - 2011

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...

Persistent link: https://www.econbiz.de/10011850796

Elgar encyclopedia of corporate communication

Podnar, Klement (ed.) - 2024

"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...

Persistent link: https://www.econbiz.de/10014512178

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...

Persistent link: https://www.econbiz.de/10014466849

Economics of research and development

Hall, Bronwyn H. (contributor) - 2016

Recommended readings (Machine generated): Kenneth J. Arrow (1962), 'Economic Welfare and the Allocation of Resources for Invention', in Richard R. Nelson (ed.), The Rate and Direction of Inventive Activity: Economic and Social Factors, Chapter 23, Princeton, New Jersey, USA: Princeton University...

Persistent link: https://www.econbiz.de/10012419896