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"Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of...
Persistent link: https://www.econbiz.de/10013400358
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
Lourdes Benería, Ann Mari May and Diana Strassmann have combined to produce a major new three-volume research collection that demonstrates the breadth and significance of feminist scholarship in economics. This important selection of articles shows how feminist economics has illuminated our...
Persistent link: https://www.econbiz.de/10011852216
George Warde Norman was a Director of the Bank of England from 1821 to 1872, a key figure behind the Bank Charter Act of 1844, and one of the founders of the Political Economy Club. In 1821 G.W. Norman began an essay on taxation as part of the utilitarian programme. His vision was for increased...
Persistent link: https://www.econbiz.de/10014474056
This book provides a comprehensive examination of the physical and mental health challenges facing workers today, focusing particularly on the social, technological, and political consequences of the COVID-19 pandemic. Delving into core perceptions of work culture, chapters also map out ways of...
Persistent link: https://www.econbiz.de/10014635754
"Through concise investigations into key questions such as how we can develop meaningful work experiences and how we can create an enabling work setting, Jaap Paauwe aids readers' understanding of how optimal workplace commitment and organizational performance may be achieved. Progressing...
Persistent link: https://www.econbiz.de/10014635745
This timely and important book presents a unique study of happiness from both economic and political perspectives. It offers an overview of contemporary research on the emergent field of happiness studies and contains contributions by some of the leading figures in the field
Persistent link: https://www.econbiz.de/10011850758
Including an array of distinguished contributors, this novel book fills a gap in the literature by addressing an important, yet under-researched, issue in the field of sports economics. It places great emphasis on the notion that sport is a significant component for improving the happiness,...
Persistent link: https://www.econbiz.de/10011851324
This book is a welcome consolidation and extension of the recent expanding debates on happiness and economics. Happiness and economics, as a new field for research, is now of pivotal interest particularly to welfare economists and psychologists. This Handbook provides an unprecedented forum for...
Persistent link: https://www.econbiz.de/10011851597
'I only wish that Ian McDonald's Behavioural Macroeconomics had been available when I was preparing A Guide to Behavioral Economics; it certainly would have provided me with material to fill in a number of gaps and cite several additional important concerns!'--Hugh Schwartz, University of the...
Persistent link: https://www.econbiz.de/10011852162