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Rust, Roland T. (contributor) - 2014

field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service … contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book …

Persistent link: https://www.econbiz.de/10011850696

Productivity, innovation, and knowledge in services : new economic and socio-economic approaches

Gallouj, Fai͏̈z (contributor); Gadrey, J. (contributor) - 2002

service productivity and innovation, and call for a conceptual re-working of the ways in which these are measured. They also …

Persistent link: https://www.econbiz.de/10011851223

Innovation in the service economy : the new wealth of nations

Gallouj, Fai͏̈z - 2002

In this book Fai͏̈z Gallouj propounds a theoretical framework which describes and evaluates the main approaches to analysing and understanding innovation in services. He provides interesting and extensive empirical material on the nature and sources of innovation in various services sectors...

Persistent link: https://www.econbiz.de/10011851752

The materials of service design

Blomkvist, Johan; Clatworthy, Simon; Holmlid, Stefan - 2023

"If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book … of service design, discussing materials as a means to study what service design is and could be. Exploring the contours … and foundations of the field, this innovative book redefines the material and opens with an investigation of how service …

Persistent link: https://www.econbiz.de/10014466851

Services in sport management

Glebova, Ekaterina - 2024

book is the key to mastering the art of service orchestration in the realm of sports. It dissects each operational level of … address the exigencies of sports service management. Interdisciplinary in scope, this book is an invaluable resource for …

Persistent link: https://www.econbiz.de/10014635736

Elgar introduction to organizational discourse analysis

Berti, Marco - 2017

Contents: Introduction: the aim and structure of the book -- 1. Language and organization -- 2. The discourse of 'organizational discourse -- 3. The power of metaphors -- 4. Discourse as a map -- 5. Discourse as organizing -- 6. Discource as mask: silence, emptiness and ambiguity in discourse --...

Persistent link: https://www.econbiz.de/10012419917

The digital business ecosystem

Corallo, Angelo (contributor); … - 2007

Digital business ecosystems : theoretical underpinnings -- The business ecosystem as a multiple dynamic network / Angelo Corallo -- The paradigm of structural coupling in digital ecosystems / Paolo Dini, Francesco Nachira -- The organizational dimension of digital business ecosystems -- The...

Persistent link: https://www.econbiz.de/10012419987

Language in international business : the multilingual reality of global business expansion

Piekkari, Rebecca; Welch, Denice Ellen; Welch, Lawrence S. - 2014

'This is a terrific book. With English now established as the lingua franca of business, some might be tempted to assume that language isn't a big deal any more in the world of business. But the authors show how mistaken this assumption is. With a mix of careful of research and detailed...

Persistent link: https://www.econbiz.de/10011851016

Teaching in the global business classroom

Dalglish, Carol - 2008

communication / by David Killick -- 5. Learning -- 6. Curriculum design -- 7. Lecturing -- 8. Encouraging participation -- 9 …

Persistent link: https://www.econbiz.de/10011851134

The entrepreneurial culture : network advantage within Chinese and Irish software firms

Tsang, Denise - 2006

The Entrepreneurial Culture highlights the subtle yet powerful influence of national cultural heritage on entrepreneurship ventures, using an alternative and fresh approach to explore the entrepreneurial culture of Chinese and Irish software firms. This book presents a unique analysis of...

Persistent link: https://www.econbiz.de/10011851290