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Sørensen, Flemming (contributor); … - 2017

Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...

Persistent link: https://www.econbiz.de/10012419921

New methods of market research and analysis

Erickson, G. Scott - 2017

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

Persistent link: https://www.econbiz.de/10012419949

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Handbook of qualitative research methods in marketing

Belk, Russell W. (contributor) - 2006

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed...

Persistent link: https://www.econbiz.de/10011851553

Handbook of research in international marketing

Jain, Subhash C. (contributor) - State of the Art of Research in International Marketing … - 2003

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...

Persistent link: https://www.econbiz.de/10011851899

Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

measurement based on the philosophy of Rasch modelling. In the Rasch model great importance is attached to the mathematical … Rasch model promises to narrow the gap between the quality of measurement in the natural sciences and in the social sciences …

Persistent link: https://www.econbiz.de/10014473788

Elgar encyclopedia of consumer behavior

Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.); … - 2024

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...

Persistent link: https://www.econbiz.de/10014635742

Corruption and economic development

Dutta, Jayasri (contributor); Aidt, Toke (contributor) - 2016

(2006), 'Measuring Governance Using Cross-Country Perceptions Data', in Susan Rose-Ackerman (ed.), International Handbook on … Steve McCorriston (2007), 'Corruption Around the World: Evidence from a Structural Model', Journal of Comparative Economics …, 35 (3), September, 443-66 -- Francis T. Lui (1985), 'An Equilibrium Queuing Model of Bribery', Journal of Political …

Persistent link: https://www.econbiz.de/10012419905

International handbook of urban policy : Volume 1, Contentious global issues

Geyer, Hermanus S. (contributor) - 2007

urban governance -- pt. 5. Future perspectives …

Persistent link: https://www.econbiz.de/10011850799

Corporate social responsibility in Europe : rhetoric and realities

Barth, Regine (contributor); Wolff, Franziska (contributor) - 2009

The acid test of corporate social responsibility (CSR) is simply this: does it lead to positive impacts on society and the environment or is it just rhetoric? And if it does lead to positive impacts, how can these be enhanced? This timely book tackles this cutting-edge challenge by presenting...

Persistent link: https://www.econbiz.de/10011851187