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Handbook of developments in consumer behaviour

Wells, Victoria (ed.) - 2012

. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective. … sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and … behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice …

Persistent link: https://www.econbiz.de/10011851093

Handbook of research methodologies and design in neuroentrepreneurship

Day, Mellani (contributor); Boardman, Mary C. (contributor); … - 2017

Contents: Preface -- 1. Introduction / Mellani Day, Mary C. Boardman and Norris Krueger -- Part I -- Neuroscience … research using neuroscience techniques / Víctor Pérez-Centeno -- Part II -- Neuroscience applications - entrepreneurial … / Mellani Day and Mary C. Boardman -- 8. The cognitive neuroscience of entrepreneurial risk: -- conceptual and methodological …

Persistent link: https://www.econbiz.de/10012419945

Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as … recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for … testing the hypothesis of the real existence of a latent variable. Thomas Salzberger analyses current measurement approaches …

Persistent link: https://www.econbiz.de/10014473788

Elgar encyclopedia of consumer behavior

Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.); … - 2024

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...

Persistent link: https://www.econbiz.de/10014635742

Research methods in service innovation

Sørensen, Flemming (contributor); … - 2017

measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical …

Persistent link: https://www.econbiz.de/10012419921

New methods of market research and analysis

Erickson, G. Scott - 2017

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

Persistent link: https://www.econbiz.de/10012419949

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

The Asian 'poverty miracle' : impressive accomplishments or incomplete achievements

Wan, Guang Hua (contributor); Silber, Jacques (contributor) - 2016

. Chakravarty, Nachiketa Chattopadhyay, and Jacques Silber -- 3. Concepts and measurement of vulnerability to poverty and other …

Persistent link: https://www.econbiz.de/10012419895