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-edge developments in brand management research including brand co-creation, conscientious brands, online brand communities, non …
Persistent link: https://www.econbiz.de/10014372517
Talent has become the most important resource for organizations across a wide range of sectors throughout the world including business, non-profit, and government. These organizations are now engaged in an increasingly fierce competition to acquire the best talent as they seek to gain the upper...
Persistent link: https://www.econbiz.de/10012419789
. Place brands: Why, who, what, when, where, and how? / Mihalis Kavaratzis and Magdalena Florek -- 3. Will the twain ever meet …
Persistent link: https://www.econbiz.de/10012665636
Combining both academic and practitioner perspectives, this book provides authoritative insights into the integration of European labour markets against the background of increasing international labour mobility
Persistent link: https://www.econbiz.de/10011851089
The Economic Theory of Socialism and the Labour-Managed Firm focuses on market socialism and the relevant debate among economic theorists. It argues that market socialism is the only rational form of socialism and that market socialism with labour-managed firms is by far the best form of market...
Persistent link: https://www.econbiz.de/10014473957
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...
Persistent link: https://www.econbiz.de/10011851072
Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories -- 5. Rhetorical evolution of brand marks -- Part...
Persistent link: https://www.econbiz.de/10012419839
"Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant...
Persistent link: https://www.econbiz.de/10013462774
The strategic value of human resource management (HRM) in successful, sustainable competitive advantage is fully acknowledged and yet, until now there has been little in the way of descriptive analytic profiles of countries and markets outside of the US and Europe. Together with volume 1 this...
Persistent link: https://www.econbiz.de/10011850569
'Handbook of Research in International Human Resource Management represents a welcome contribution of IHRM literature and will be required readings for both novices and veteran researchers.' - Dana B. Minbaeva, British Journal of Industrial Relations ' ... a rich array of contributors including...
Persistent link: https://www.econbiz.de/10011850691