Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social … marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas … Parker and Ella Chorazy -- Approaches to social marketing -- Social marketing frameworks -- Social marketing and de-marketing …

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid … digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques …, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing …

, marketing and sociology. It will also prove valuable to students and scholars interested in economic entrepreneurship, branding …

marketing and management of new technologies …

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …

Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying … within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary …