College-aged young consumers' interpretation of Twitter and marketing information on Twitter
Year of publication: |
2015
|
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Authors: | Chen, Huan |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 16.2015, 2, p. 208-221
|
Subject: | Social media marketing | Qualitative research | Twitter | Interpretative phenomenology analysis (IPA) | Marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Phänomenologie | Phenomenology |
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