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Handbook of qualitative research methods in marketing
Belk, Russell W. (ed.); Otnes, Cele (ed.) - 2024 - Second edition
"This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was...
Persistent link: https://www.econbiz.de/10015072966
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A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
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The economics of e-commerce
Baye, Michael R. (contributor); Morgan, John (contributor) - 2016
: Theory, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 -- Gary E. Bolton …
Persistent link: https://www.econbiz.de/10012419900
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The Elgar companion to consumer research and economic psychology
Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999
. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable …
Persistent link: https://www.econbiz.de/10011851128
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Gendered marketing
Maclaran, Pauline; Chatzidakis, Andreas - 2022
"Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks … history of marketing. By referencing core bodies of feminist theory and engaging with interdisciplinary perspectives on …
Persistent link: https://www.econbiz.de/10013400349
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Handbook of business-to-business marketing
Lilien, Gary L. (ed.); Petersen, J. Andrew (ed.);  … - 2022 - 2nd edition
"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of...
Persistent link: https://www.econbiz.de/10013400357
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Handbook on ethics and marketing
Nill, Alexander F. (contributor) - 2015
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognized contributors cover...
Persistent link: https://www.econbiz.de/10011850664
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Handbook of qualitative research methods in marketing
Belk, Russell W. (contributor) - 2006
grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives …
Persistent link: https://www.econbiz.de/10011851553
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International marketing : modern and classic papers
Paliwoda, Stanley J. (contributor) - 2008
(3), June, 295-317 -- Kathleen M. Eisenhardt (1989), 'Agency Theory: An Assessment and Review', Academy of Management …), 'Foreign Subsidiary Compensation Strategy: An Agency Theory Perspective', Academy of Management Journal, 39 (3), June, 678 …), 156-75 -- Benjamin M. Oviatt and Patricia Phillips McDougall (1994), 'Toward a Theory of International New Ventures …
Persistent link: https://www.econbiz.de/10011852217
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Services in sport management
Glebova, Ekaterina - 2024
"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...
Persistent link: https://www.econbiz.de/10014635736