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A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

The economics of retailing and distribution

Betancourt, Roger R. - 2004

This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic...

Persistent link: https://www.econbiz.de/10011851366

The globalization of retailing

Coe, Neil M. (contributor); Wrigley, Neil (contributor) - 2009

the burgeoning multidisciplinary literature on the globalization of retailing. In addition to focusing on the retail … social scientists interested in the transformative role of retailing within the global economy …), 112-25 -- Steve Burt, John Dawson and Leigh Sparks (2003), 'Failure in International Retailing: Research Propositions …

Persistent link: https://www.econbiz.de/10011852286

Research handbook on inventory management

Song, Jing-Sheng (ed.) - 2023

, retailing, and online retailing. An essential reference tool, this Handbook will be of great value to scholars and researchers …

Persistent link: https://www.econbiz.de/10014372529

Handbook on the economics of retailing and distribution

Basker, Emek (contributor) - 2016

retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several … developments in technology, retail formats, and data availability. The book goes on to study the changes in online retailing and …

Persistent link: https://www.econbiz.de/10012419843

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Prandelli, Emanuela - 2008

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

Persistent link: https://www.econbiz.de/10011851842

Institutional economics and the formation of preferences : the advent of pop music

Dolfsma, Wilfred - 2004

The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...

Persistent link: https://www.econbiz.de/10011850628

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

Handbook of developments in consumer behaviour

Wells, Victoria (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093